house of highlights creator league schedule

In January 2018, HoH expanded the business and created its own YouTube channel. Īs reported by Billboard, House of Highlights was a platform for the viral 2016 dance craze the Running Man Challenge, the Drive By Dunk Challenge, and “Hoodie Melo” in which HoH posted clips of Carmelo Anthony working out in a hoodie, which soon became a viral meme with the nickname 'Hoodie Melo', which expanded to a clothing brand. AdAge outlined how Taco Bell will sponsor HoH stories on Instagram during the NBA season, to target the company’s young audience.

As the company’s followers rose on Instagram and continued to build partnerships with brands such as these, HoH eventually caught the attention of the fast food chain, Taco Bell. An early brand partnership with Under Armour had the brand create “The Curry Challenge” where they posted clips of ordinary people trying to imitate Stephen Curry’s signature pre-game basketball moves that went viral. In 2016, House of Highlights struck its initial brand partnership deals with the companies such as Lexus, Nike, Jordan Brand, Adidas and Netflix. While under Bleacher Report, House of Highlights started to see increased traffic and viewership as reported by Esquire that HoH would get about 700 million video views a month during the NBA season, with 10,000 new followers daily. After a year and a half later, Bleacher Report officially acquired House of Highlights in December 2016. House of Highlights had gained about half a million followers on Instagram by the time the account caught the eye of Doug Bernstein, then the vice-president of social media at Bleacher Report, who expressed interest in the brand in July 2015. Bleacher Report Acquisition: 2015 - Present Raja then started an Instagram account called “The Highlight Factory”, but eventually changed the name to “House of Highlights”. The company started when he wanted to relive and share memorable moments of LeBron James and the Miami Heat after the NBA star left the Miami Heat to return to the Cleveland Cavaliers that same summer. The company was founded by Omar Raja in his college dorm room at the University of Central Florida in the summer of 2014. According to Bleacher Report, House of Highlights accounted for 10% of Bleacher Report’s total revenue as of June 2019. Since being acquired by Bleacher Report in December 2016, House of Highlights has expanded into a multi-platform media business with over 24 million followers across Instagram, YouTube, and TikTok. The House of Highlights videos range from 30 second or less clips, or 2-10 minute long videos that are often highlights of a recent NBA game or post game interviews of a popular player. In 2019, the National Basketball Association experienced rapid popularity growth in social media, increasing the popularity of HoH, as they were known to create videos about basketball. Known primarily for popular sport highlights, HoH has positioned itself as a distributor in the sport media industry, but also in the short video clip industry. HoH is headquartered in New York City within Bleacher Report’s office. House of Highlights (often abbreviated as HoH) is a social media network that focuses on the distribution of videos online. ( Learn how and when to remove this template message)

It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia's terms of use.

House of highlights creator league schedule